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Articles & Whitepapers

Special Rerelease: How to Sell to Value
in the New Sales Environment (e-Book)

Special Rerelease: How to <i>Sell to Value</i> <br/>in the New Sales Environment

Do your salespeople know how to determine value for each customer opportunity? As many organizations were forced to make changes, your customers’ idea of value has likely changed during this tumultuous year as well.

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Creating an Effective Digital Sales Development Strategy (e-Book)

When remote work shifted from a temporary to a long-term solution, many organizations realized they could not continue to delay their sales capability training efforts. While the challenges of the salesforce remained the same, the approach has changed radically. Through our work, we’ve discovered four keys to designing transformative digital sales development that delivers proven results. learn more

Cultivating Tomorrow's Leaders: 5 Questions Every New Leader Must Address

So how important is it that we best equip new leaders with a secure footing as they begin their career in management? Consider the tremendous influence on organizational success this population of front-line managers has as they are closest to the workforce. learn more

Customer Experience Is the New Black: The Key to Revenue Generation in the 21st Century

Customer experience will overtake price and product as the key brand differentiator. Learn how to build a branded customer experience that enhances the customer's perception of value. learn more

Debunking a Few Myths About Virtual Selling

While selling virtually may be different, introducing all new core selling skills to your sales professionals may not be the answer. Here are three common myths debunked to show why it's important to take a half step back from launching a new virtual selling program in order to reinforce and carry forward the best of what you already have in place. learn more

The Definitive Guide for Developing the Next Generation of Leaders (e-Book)

What is leadership, and what will it take for leaders to grow followers within your organization? Wilson Learning's new leadership development e-book provides the answer for developing complete leaders who employ both leadership skills and leadership character. Download your Illustrated e-book now and learn more about this proven framework for developing successful first-level, mid-level, and executive level leaders! learn more

The Definitive Guide for Developing the Next Generation of Leaders (e-Book)

What is leadership, and what will it take for leaders to grow followers within your organization? Wilson Learning's new leadership development e-book provides the answer for developing complete leaders who employ both leadership skills and leadership character. Download your Illustrated e-book now and learn more about this proven framework for developing successful first-level, mid-level, and executive level leaders! learn more

Delivering Business Value Through Learning & Development: 3 Strategies to Maximize the Value of L&D's Role

Senior business leaders increasingly see shortages of skills as a major impediment to executing their business strategies. To handle these oncoming performance gaps the L&D role must move out of the training silo and into the strategic conversation. Discover 3 strategies to help maximize the value of L&D's business role within the organization. learn more

Designing an Effective Learning Journey: Why Maximizing Manager Involvement Can Boost Performance Impact by More Than 40%

You’ve seen the technology, you like the customization options, and you understand the impact, but before you implement a learning journey in your organization, what are the key “must haves” that ensure new skills are effectively applied and transferred to the job? Manager support and coaching get results, but which approach is actually proven to boost learning transfer, drive application, and improve performance? learn more

Developing Great Leaders: Integrating Leadership Character and Skills (Point of View Paper)

What makes a great leader? At Wilson Learning, we believe how leaders view their purpose, and integrate both skills and character, is critical for leadership success. Discover this proven framework for developing great first-level, mid-level, and executive level leaders in your organization learn more

Developing the Hearts and Minds of Leaders (e-Book)

Effective leadership requires both leadership skills and leadership character (the heart and mind of the leader). Yet, most leadership development programs only address leadership skills and competencies. learn more

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