Sales Client Results
Global Express Shipper Increases Revenue by $14 Million
Following a post merger revenue decline, management sought help to find a competitive advantage in an industry that has been dominated by transactional selling.
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18% Revenue Increase Accredited to Virtual Sales and Sales Coaching Development
A relatively young life science company enjoyed years of growth and stability from its premium human milk-based specialty formulations for the nutritional needs of critically ill and premature infants in the NICU. learn more
39% Increase in Revenue Attributed to Strengthened Negotiating Skills in the Midst of Worldwide Pandemic
In collaboration with the company’s internal performance consultants, Wilson Learning integrated three of its core sales training programs as the foundation, incorporating case studies and reinforcement tactics to help learners apply new skills to workplace realities. learn more
A Flash Point of Differentiation: Enhancing the Customer Experience
In a largely commoditized marketplace, the world’s largest manufacturing and distribution company realizes its customers can get essentially the same products from their competitors, meaning the buying decision is often times driven by the relationship customers have with their sales or service reps. Enhancing the customer experience was the flash point of differentiation. learn more
Adopting a Consultative Sales Culture Results in 3.1:1 ROI
As an organization, one of the goals is to have an organization—from sales to operations to product management to supply chain management—that is functional and collaborative across each group. From a customer perspective, the company wanted to be seen as a customer-centric organization with extensive global resources and an expertise in supply chain management. To accomplish these goals, the company partnered with Wilson Learning to develop a comprehensive and customized sales training initiative specific to multiple job functions within the Electronics Marketing Americas division. learn more
The Counselor Approach to Problem-Solving Adds Value for Customers and Increases Deals Won
This nationwide staffing solutions and payroll services company, twice named to the Inc. 500 list of fastest growing U.S. companies, desired to break away from the commoditization and price-based selling that was happening throughout the staffing industry. The organization sought to implement a consistent brand experience by upskilling its employees, many who had non-sales backgrounds, with a consultative selling approach and by providing its managers with needed coaching skills to drive improved performance. learn more
Enhancing Sales Performance Through Negotiation Skills
Developing win-win negotiating skills for the salesforce were critical in executing a new business strategy that would potentially impact pricing and customer loyalty. Read how the sales team at a large environmental services company learned to negotiate more effectively, navigate price increases, and maintained their customer base. learn more
Financial Planning Company Achieves Enhanced Client Engagement with Improved Conversion Rates
A financial planning organization determined the need to transform into a digitally enabled, client-centric organization. While the systems and process improvements were core to the transformation process, establishing a consultative framework and skills set that aligned with the values of the business and compliance frameworks helped to ensure clients were engaged in the advice process and that the benefits of new technology were leveraged and recognized. learn more
Fortune 500 Industrial Supply Company Differentiates with Value and Increases Annual Revenue
Embedding a customer-centric differentiation strategy based on the value the organization delivers was a priority for this leading MRO supplier with revenues over $8 billion. The organization aspired to enable every salesperson in its 3,000-strong salesforce with key skills to position targeted products and services aligned with the value that was important to each unique customer. learn more
Fortune 500 Insurance Provider Drives More Preferred Business
Known for industry innovation and leadership, this insurance company thrives on change as a competitive advantage. This organization’s top-down commitment to embracing a culture of high trust throughout the sales organization has created continued success. With this trust, salespeople uncover business needs, build better relationships, and gain more preferred business. learn more
Game-Changing Selling Skills Result in Record Wins and Increased Sales for Aviation Tracking Solutions Provider
Salespeople had relied on their product knowledge and previous experience as a pilot or in other aviation-related roles. Organizational maturity and growth necessitated that their deep product knowledge be enhanced with consultative selling skills to better engage with C-suite buyers, conduct comprehensive discovery, progress larger and more complex opportunities, and demonstrate value. learn more
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