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Special Rerelease: How to Sell to Value
in the New Sales Environment (e-Book)

Special Rerelease: How to <i>Sell to Value</i> <br/>in the New Sales Environment

Do your salespeople know how to determine value for each customer opportunity? As many organizations were forced to make changes, your customers’ idea of value has likely changed during this tumultuous year as well.

>>> learn more

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Balancing the Consultant and Strategist Roles: Managing the 4 Sides of Sales is Key to Highly Effective Selling Skills

There was a time when a salesperson could fulfill a unified role as a vendor, trusted advisor, and challenger. But today's hypercompetitive market requires the salesperson to play two distinct yet complementary roles—that of Consultant to the customer and Strategist to both the customer and his or her own organization. learn more

Becoming a Leader People Choose to Follow: Effective Leadership Development

One of the greatest challenges leaders face is preventing their employees from feeling stuck or paralyzed in the current situation. Leaders need to shift their own energy to help people move forward in the context of opportunity, even while times are tough. This energy shift won’t happen automatically; rather, leaders must make a conscious, intentional shift. learn more

Beyond the Training Event: 6 Best Practices That Ensure Learning Results

Training events on their own aren’t enough to ensure lasting performance improvement, but what can you do? Elevate any learning effort from program to performance improvement initiative with these six best practices. learn more

Boost Your Personal Power by Challenging the Way You Think

Personal power is the single biggest “make-or-break” factor in human performance—the factor that ultimately determines success. Beliefs are the fuel of our behavior, and there are four common beliefs that cause most of our negative feelings. In this article, we'll explore how to challenge these beliefs in order to unleash personal power. learn more

Building Extended Learning Systems That Deliver

What does work is to combine the most critical components required for learning into a comprehensive, extended learning system. Such a system lays a foundation for the learner, establishes the why and the how for learning and provides application support to make sure newly acquired skills and knowledge are used on the job. learn more

Burned Out and Stretched Too Thin: Tips to Re-Engage Your Team

It seems there are two types of disgruntled people in our current economy: those who don't have jobs and those who do. Why? Because for each person who has left an organization, the ones left behind are working harder, feeling overworked and underappreciated, and often being underpaid. learn more

Changing the Differentiation Game: Creating Real Sales Differentiation Your Customers Value and Competition Cannot Replicate

What if your salespeople could expand your offering and create a highly differentiated solution that represents unexpected business value to your customer, and is hard for the competition to replicate because it is unique to the customer? The very thought may hit you like a triple shot of espresso! learn more

Competitive Sales Strategy: Influencing the Decision to Win the Sale

How does a done deal come undone? Your rep had a good relationship with a great contact, the right solution to meet the customer's needs, and strong buying signals right up to the last. Then came the dreaded call: "Thank you for the proposal, but we've decided to go with someone else." So, what happened? Could this loss have been prevented? learn more

Competitive Superiority: Execute Competitive Moves and Countermoves to Win the Business

One of the top challenges of sales leaders is the "inability to communicate value differentiation." To find out what really matters, salespeople need to acquire the perspective of multiple stakeholders, not just make one or two calls. Read this article to learn how to identify the customer's idea of value and the competitive landscape in order to build your sales strategy and position yourself to win. learn more

Consultative Selling: Is Your Sales Team Creating Real Differentiation?

To avoid the pitfalls of competing on price, salespeople are often told they need to "sell the value." Another strategy is to "value-add," by offering the customer extra services or product features without charge. While these strategies can be effective short-term, neither of these approaches produces a sustainable advantage. learn more

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