Research Papers
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Learning Transfer Model: A Research-Driven Approach to Enhancing Learning Effectiveness
We all know that a seminar alone is not likely to result in significant changes in job performance, and much has been written about different techniques for ensuring that skills transfer into organizational performance improvement. However, while many have promoted specific activities to support the transfer of learning, there has been little research comparing the actual impact of these different techniques. learn more
Redefining Employee Satisfaction: Business Performance, Employee Fulfillment, and Leadership Practices
Now, more than ever, organizations need to engage employees. Rapid market change, disruptive technologies, and opportunities available to your key talent have forced organizations to reexamine the connections between business performance, leadership, and employee satisfaction. learn more
Sales as a Source of Competitive Advantage: How Salespeople Differentiate Their Offering
New competitive realities are forcing organizations to reexamine how their sales force contributes to their competitive advantage. This paper reports on research Wilson Learning has done with five separate organizations to define the role of salespeople in creating differentiation and competitive advantage. learn more
Sales Management as a Source of Competitive Advantage
Creating effective sales managers has been a long-term problem for many organizations. Promoting highly effective salespeople to the role of sales manager seems to fail as often as it succeeds, and there is little documented evidence of sales managers' independent contribution to organizational value. learn more
Versatile Leadership
It is well documented that people who understand differences in communication preferences, and learn to adapt their own communications to make others more comfortable, are more effective leaders. This skill is called Versatility, and it is the core of Wilson Learning's Social Style capability. But how does that actually work? learn more
Versatility: The Key to Pharmaceutical Sales Performance
While having a salesforce that can deliver your company's message to physicians and other health care professionals is critical learn more
Versatility: The Key to Sales Performance
While having a salesforce that can deliver your company's message to the marketplace is critical to effective performance, the true key to success is having a salesforce that can adapt that message to the needs and preferences of the customer. Our research shows that versatile salespeople can be over 50% more successful than their less adaptable counterparts. learn more